SMYK stores include a wide selection of clothing and footwear, toys, baby accessories and other products for children aged 0-14. SMYK sells products under the brands - primarily "COOL CLUB" and "SMIKI", which are available only in the SMYK chain. COOL CLUB is a brand under the SMYK name offering unique clothing, shoes and accessories for children by its own team of designers. Instead of the SMIKI brand is dedicated to its own children's toys and accessories. The offer of SMYK stores also includes products from delivered brands and toy manufacturers available all over the world and available for children (including Lego, Mattel, Hasbro, etc.).